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Tag Archive for: vim

Fitness, Nutrition

Are You A Work Week Dieter?

Happy Labor Day Weekend!

You’ve got Monday off to relax and host a BBQ with your friends.

But will this ruin your diet?


 

Will a little bit of fun on the weekend put a stop to your progress? Let’s take a look. If you start your weekend with 40 cent wing night on Thursday, then dinner dates and bar hopping on friday and saturday, then family brunch sunday… Things aren’t looking good in the aftermath of Monday’s BBQ. Take a look at this little infographic to see how those fun nights may be getting in the way!

Ok, so now that you’ve learned you’re never allowed to have fun, let’s talk about how this doesn’t have to be the case! I know it may not seem like it, but…

 

…you can go out with friends, eat and drink with freedom, and still reach your fitness goals!

The secret: mindfulness. If you have plans with friends for the night, load up on the simple, wholesome foods during the day. Plan ahead. And for Labor Day…

 

I have recipes for you! Whether you’re hosting or attending, you can always prepare a few simple and affordable options (on sale at Star Market!) that will allow you  to have fun and reach your goals. Hey, who knew?
  • Corn: 15 cents each – Simple and delicious, corn is always a late summer staple for any BBQ. Try wrapping them in tin foil with a little bit of plant-based buttery spread (a low saturated fat alternative to butter) and grilling for 8-10 minutes.
  • Scallops: $13.99/lb – Ever heard of scallop kebabs? They’re pretty great. Try this recipe here for Herbed Scallop Kebabs on the grill!
  • Whole Seedless Watermelon: $3.99 each – Keep it simple. Everyone loves a good, thick slice of watermelon.
  • Outshine Fruit Bars: 3/$10 – Looking for dessert but don’t want the fat and sugar-ridden ice cream novelties? Try these fruit bars! Very satisfying and refreshing for the last few days of summer, and only 60 calories!
  • Strawberries: $2.99/lb – With all these fresh berries, you simply can’t go wrong! Throw them in a salad with walnuts, gorgonzola and grilled chicken. Or make them into a trifle. Check out this recipe for a little bit healthier alternative!
September 1, 2017/by VIM Fitness
https://vimfitness.com/wp-content/uploads/2017/09/Screen-Shot-2017-09-01-at-9.15.49-AM.png 572 2482 VIM Fitness https://vimfitness.com/wp-content/uploads/2020/06/Website_logo.png VIM Fitness2017-09-01 09:21:342017-09-01 09:40:19Are You A Work Week Dieter?
Fitness, Promos

LABOR DAY PROMOTION! 10% OFF PILATES REFORMER

Don’t miss our LABOR DAY PROMOTION!

Now through September 4th Pilates by VIM is offering 10% off all semiprivate reformer packages!

Have questions or want to sign up? Contact Pilates Manager, Sonja by completing the form below!

[contactform email=”so***@********ss.com“]

September 1, 2017/by VIM Fitness
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Events

LABOR DAY HOURS

Wishing our members and staff a Happy Labor Day Weekend!

See below for our Labor Day Hours

August 31, 2017/by VIM Fitness
https://vimfitness.com/wp-content/uploads/2020/06/Website_logo.png 0 0 VIM Fitness https://vimfitness.com/wp-content/uploads/2020/06/Website_logo.png VIM Fitness2017-08-31 10:21:022017-08-31 10:41:02LABOR DAY HOURS
Fitness

Kettlebell Series: Dead Clean

kettlebell dead clean

Want more variation in your workout? Exercises performed with kettlebells are a great way to shock your muscles into growth while improving power and explosiveness from the ground up!

Check out VIM’s Kettlebell Video Series – Each week we’ll post a video demonstrating a new kettlebell move. Next move, Dead Clean!

Read more

August 30, 2017/by VIM Fitness
https://vimfitness.com/wp-content/uploads/2017/08/Screen-Shot-2017-08-30-at-2.22.51-PM.png 1122 624 VIM Fitness https://vimfitness.com/wp-content/uploads/2020/06/Website_logo.png VIM Fitness2017-08-30 14:29:022017-08-30 14:29:02Kettlebell Series: Dead Clean
Nutrition

Healthy Food On A Budget

healthy food budget

I’m sure you all have heard recent articles and published statistics about the absurd amount millennials shell out each week to eat their beloved avocado toast. Hey, I’m one of them! Avocados are full of healthy fats, vitamins, and antioxidants that help to make your skin and hair healthier, protect you from cancer, and aid in weight loss. (If you want to indulge in your avocado obsession a bit more, feel free to check out this article).

Despite the health benefits of this amazingly delicious fruit, a healthy diet does not necessarily have to include it. In fact, when planning a healthy menu, one of the most important elements is that it is sustainable financially. If you have to choose between paying rent and eating avocado, I’d go with the rent. Or for a less dramatic situation, if the choice comes between a bunch of vegetables and one single avocado, you’d likely benefit more from the variety and quantity of veggies that those $6 could buy you.

Healthy food does NOT have to be expensive!

You CAN find a way to budget for it. Take Star Market, for example. This week’s sale flier lists ice cream and cookies, but it also includes plenty of inexpensive fruits, veggies, lean protein and whole grains to craft a full week of meals out of. Let’s take a look at a few, and how you might use them!

healthy food budgetFruit:
Strawberries, $1.77/lb
Blueberries, $2.99/pint
Bananas, 59 c/lb

Veggies:
Birds Eye Frozen Veggies, BOGO
Francesco Rinaldi Marinara Sauce, BOGO
3 Romaine Hearts, $2.99
Peppers, 3/$5

Protein:
Cedars Hummus, BOGO
Boneless Chicken Breast, $2.49/lb
Canned Tuna, 2/$3
Greek Yogurt, 2/$7

Whole grains:
2/$6 Arnold Sandwich thins
Barilla Pasta 2/$3
Pepperidge farm Whole Grain Bread, $3.49
Potatoes, 2/$5

And there is a lot more listed, too! These are just a few highlighted items to show you that a healthy diet can and should be affordable. So what would your week look like if you incorporated these items? Maybe a little something like this:

  • Breakfast: yogurt with berries and toast with butter
  • Lunch: sandwich with veggies and tuna and a banana on the side
  • Snack: veggies with hummus
  • Dinner: whole grain pasta with marinara sauce and a side of grilled chicken

Other tips for making healthy eating affordable include comparing the sales at different stores, planning meals ahead of time, saving leftovers for new dishes, and buying dry or bulk goods like rice or beans.

Generally, just stick with the basics. Eat real, whole foods. Mainly plants. And you may find that your wallet isn’t the only happy one!

August 25, 2017/by VIM Fitness
https://vimfitness.com/wp-content/uploads/2017/08/StarMarketFlyer_Cropped.png 584 1260 VIM Fitness https://vimfitness.com/wp-content/uploads/2020/06/Website_logo.png VIM Fitness2017-08-25 11:00:572017-08-25 11:04:15Healthy Food On A Budget
Fitness

Kettlebell Series: Deadlift

vim_kettlebell_deadlift

Want more variation in your workout? Exercises performed with kettlebells are a great way to shock your muscles into growth while improving power and explosiveness from the ground up!

Check out VIM’s Kettlebell Video Series – Each week we’ll post a video demonstrating a new kettlebell move. Next move, Deadlift!

Read more

August 23, 2017/by VIM Fitness
https://vimfitness.com/wp-content/uploads/2017/08/Screen-Shot-2017-08-22-at-1.42.13-PM.png 1122 630 VIM Fitness https://vimfitness.com/wp-content/uploads/2020/06/Website_logo.png VIM Fitness2017-08-23 08:00:282017-08-22 13:43:39Kettlebell Series: Deadlift
Fitness

Vegetarian Protein

by VIM Trainer: Sarah Oliver

One of my carnivorous friends has decided he is giving up meat for lent. After I got over my shock, I was pumped! Everything I’ve done and said in the past about plant-based diets he has ignored. I’m trying not to talk about how excited I am for him because I’m worried he’ll back out, but I have offered some tips when asked.

If you’re a vegan reading this blog, you’ve probably had one person or another ask how you get protein. My friend was no exception, especially as an athlete who needs plenty of carbs and protein to fuel his distance running. I sent him a list of vegetarian protein sources, along with a little information on complete vs. incomplete proteins.

If you took freshman bio, you know there are 20 different amino acids which are the building blocks of protein. Nine of these amino acids are called “essential” amino acids because our bodies are not able to manufacture them on their own. Animal proteins are complete proteins, meaning they contain all 9 essential amino acids in about equal amounts. On the other hand, many plant proteins are not complete proteins. This means that we must eat a variety of protein sources to get all the amino acids we need. In the list below, I’ve bolded the complete protein sources. I’ve also suggested which proteins to combine to make them complete!

The Distance Runner’s Protein List for Lent:

  • Fish (if you decide to eat this) = ~20g per 3 oz (varies with fish)
  • Milk, Cheese (if you go vegetarian) = 8g per cup milk, 7g per oz cheese
  • Eggs (if you go vegetarian) = 6g per egg
  • Yogurt (especially Greek) = 17g per cup
  • Quinoa and other ancient grains = 8g per cup, cooked
  • Chickpeas = 15g per cup (with rice for complete protein source)
  • Hummus = 9g per ½ cup (with pita for complete protein source)
  • Tofu = 10g per 4 oz
  • Beans (all kinds) = 15g per cup (with rice for complete protein source)
  • Edamame (soy beans) = 29g per cup
  • Seitan (wheat protein) = 21g per 3 oz
  • Tempeh = 16g per 3 oz
  • Soy milk, yogurt (and other soy products) = 7g per cup
  • Nuts & seeds = 8g per ¼ cup
  • Nut butters = 8g per 2 tablespoons (with bread for complete protein source)
  • Whole grains = 7g per 2 slices bread
  • Veggie Burger = 13g per patty
  • Lentils = 18g per cup (with seeds for complete protein)

The next time anyone asks you about protein, feel free to share this list! What is your favorite plant-based protein source? By now I’m sure you know mine is peanut butter…

August 18, 2017/by VIM Fitness
https://vimfitness.com/wp-content/uploads/2017/08/howtovegetarian.jpg 416 736 VIM Fitness https://vimfitness.com/wp-content/uploads/2020/06/Website_logo.png VIM Fitness2017-08-18 09:30:382017-08-18 09:18:35Vegetarian Protein
Fitness

Kettlebell Series: Russian Swing

Want more variation in your workout? Exercises performed with kettlebells are a great way to shock your muscles into growth while improving power and explosiveness from the ground up!

Check out VIM’s Kettlebell Video Series – Each week we’ll post a video demonstrating a new kettlebell move. First up, Russian Swing!

Read more

August 15, 2017/by VIM Fitness
https://vimfitness.com/wp-content/uploads/2017/08/Screen-Shot-2017-08-15-at-12.59.06-PM.png 1062 598 VIM Fitness https://vimfitness.com/wp-content/uploads/2020/06/Website_logo.png VIM Fitness2017-08-15 13:08:282017-08-15 13:28:05Kettlebell Series: Russian Swing
Events, Fitness, Promos

8 WEEK FITNESS CHALLENGE!

Only $199 to enter this 8 Week Fitness Challenge for all of these awesome benefits:

  • UNLIMITED ALLOY TEAM TRAINING
  • 2 ALLOY SMALL GROUP TRAINING SESSIONS/WEEK (16 TOTAL)
  • MEMBERSHIP TO GYM FACILITIES
  • NUTRITION GUIDANCE FROM A VIM TRAINER

…and a chance to win these awesome prizes!!:

1st Place (total of $449 value):

  • FREE 3 MONTH MEMBERSHIP
  • MYZONE BELT ($149 VALUE)

2nd Place (total of $249)

  • FREE 1 MONTH MEMBERSHIP
  • MYZONE BELT ($149 VALUE)

Results based on total weight and body fat lost.

CHALLENGE RUNS FROM SEPT. 15TH – NOV. 15TH

SIGN UP:

[contactform email=”ty**************@***il.com“]

August 14, 2017/by VIM Fitness
https://vimfitness.com/wp-content/uploads/2017/08/flyer_updated.jpg 1500 2100 VIM Fitness https://vimfitness.com/wp-content/uploads/2020/06/Website_logo.png VIM Fitness2017-08-14 14:43:382017-09-01 09:36:598 WEEK FITNESS CHALLENGE!
Class Instructors, Fitness

TRAINER SPOTLIGHT: KEVIN

Want a complete mind-body workout? Work with Kevin, one of VIM’s awesome trainers!

Kevin has served the Boston community as a catalyst for health and well-being since moving here from Minnesota in 2014. Kevin has completed two Yoga Teacher Trainings with CorePower Yoga in both Power Yoga and Yoga Sculpt, and has 1,000+ hours of experience teaching / coaching yoga, group exercise, individual & corporate private sessions.  He has been a yoga and fitness instructor in Minnesota and Massachusetts for 6 years. With a background in Kinesiology, his style of teaching blends elements from yoga, strength training, and cardio into a complete mind/body workout.

In his free time, Kevin enjoys music, friends, exploring the city, and any adrenaline-inducing adventure.

Kevin is now offering private sessions in both yoga and personal training. Kevin can help you develop and evolve specific areas of your yoga practice and fitness regime including strength, posture, flexibility and balance. His approach is to empower your mind and body from where you start, so your vision is clear and your effort is focused for the work to be done. You can expect a fun and engaging challenge in every class/session you take with him at VIM. See for yourself!

August 2, 2017/by VIM Fitness
https://vimfitness.com/wp-content/uploads/2017/08/Kevin_Trainer.jpg 892 1333 VIM Fitness https://vimfitness.com/wp-content/uploads/2020/06/Website_logo.png VIM Fitness2017-08-02 15:15:582017-08-02 15:20:48TRAINER SPOTLIGHT: KEVIN
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NEWS

  • June Membership Promos 2026
  • Summah Special May 2026

INSTAGRAM

vimfitness

UPDATED Spring Group Fitness Schedule! We offer 40 UPDATED Spring Group Fitness Schedule! We offer 40 GROUP FITNESS CLASSES WEEKLY! All classes listed here are FREE for VIM members.

#boston #cambridge #gym groupfitness
We’re celebrating National Best Friends Day at VIM We’re celebrating National Best Friends Day at VIM! Refer a friend to VIM during the month of June and get one billing month FREE AND earn 2,000 VIM points to use towards services!
We are looking for certified Strength and Cardio, We are looking for certified Strength and Cardio, Yoga, Pilates Mat, Spin and Pole Dancing group fitness instructors to join our team at VIM!! Contact groupex@vimfitness.com ! 

#boston #cambridge #groupfitness #pole #gym
Make new friends and learn Bachata at VIM with Rya Make new friends and learn Bachata at VIM with Ryan Saturdays at 1pm! No partner or prior experience needed!

Bachata at Vim emphasizes the fundamentals of rhythm, timing, and understanding of bachata as a social dance form. Classes develop bachata timing and footwork, body coordination, and musical interpretation for beginner to intermediate dancers. Weekly recurring classes apply aerobic challenge with step-by-step instruction, approachable partnerwork, and movement practice set to the rhythms of bachata music. Whether you want to feel confident knowing the basics at a bachata social, want to explore expression and coordination of your body, or want to enjoy the time to dance in a friendly and encouraging environment, this class is for you. 

Ryan Diaz has been in the modern and contemporary dance scene for over a decade, starting in his hometown of Seattle, Washington before moving to the east coast in 2019. He earned his MFA at the Rhode Island School of Design in graphic design with an emphasis in performance as a tool for experimentation. Since getting into bachata and salsa in the summer of 2025, he has become immersed in the world of Latin dance and performs with the Rumba y Timbal dance company, Tumbao, based in Cambridge. Besides working as a professor in the arts, he loves weightlifting and keeping active, with dance remaining fundamental to his approach to a healthy balance in life. As a bachata instructor, he emphasizes that movement is an exploration and appreciation for what our bodies can do and achieve — just like in fitness overall — especially in a social setting to connect with music and others in community.

#groupfitness #cambridge #bachata #boston
June is here and VIM is ready to celebrate the sta June is here and VIM is ready to celebrate the start of 💦summer☀️with some amazing deals!!

Just here for the summer? Get a three month membership for just $379!!

Want to see what VIM is all about? Get a FREE three day pass when you bring your key tag from a local gym! 

Ready to commit? GET $50 off a yearly paid in full membership with the initiation fee waived! OR waive the initiation on a monthly 12 month commitment membership! BOTH OPTIONS come with a 1 complementary Evolt scan, fitness assessment AND personal training session!!!
Join Ryan for Bachata at VIM Saturday at 1pm! Bac Join Ryan for Bachata at VIM Saturday at 1pm!

Bachata at Vim emphasizes the fundamentals of rhythm, timing, and understanding of bachata as a social dance form. Classes develop bachata timing and footwork, body coordination, and musical interpretation for beginner to intermediate dancers. Weekly recurring classes apply aerobic challenge with step-by-step instruction, approachable partnerwork, and movement practice set to the rhythms of bachata music. Whether you want to feel confident knowing the basics at a bachata social, want to explore expression and coordination of your body, or want to enjoy the time to dance in a friendly and encouraging environment, this class is for you. 

Ryan Diaz has been in the modern and contemporary dance scene for over a decade, starting in his hometown of Seattle, Washington before moving to the east coast in 2019. He earned his MFA at the Rhode Island School of Design in graphic design with an emphasis in performance as a tool for experimentation. Since getting into bachata and salsa in the summer of 2025, he has become immersed in the world of Latin dance and performs with the Rumba y Timbal dance company, Tumbao, based in Cambridge. Besides working as a professor in the arts, he loves weightlifting and keeping active, with dance remaining fundamental to his approach to a healthy balance in life. As a bachata instructor, he emphasizes that movement is an exploration and appreciation for what our bodies can do and achieve — just like in fitness overall — especially in a social setting to connect with music and others in community.
On this Memorial Day, remember the fallen, honor t On this Memorial Day, remember the fallen, honor their service and sacrifice, and rejoice in your freedom.
‼️NEW CLASS‼️ Join new VIM instructor Ryan Diaz fo ‼️NEW CLASS‼️ Join new VIM instructor Ryan Diaz for Bachata Saturdays at 1pm!

Bachata at VIM emphasizes the fundamentals of rhythm, timing, and understanding of bachata as a social dance form. Classes develop bachata timing and footwork, body coordination, and musical interpretation for beginner to intermediate dancers. Weekly recurring classes apply aerobic challenge with step-by-step instruction, approachable partnerwork, and movement practice set to the rhythms of bachata music. Whether you want to feel confident knowing the basics at a bachata social, want to explore expression and coordination of your body, or want to enjoy the time to dance in a friendly and encouraging environment, this class is for you.
Let VIM help you reach your fitness goals! We offe Let VIM help you reach your fitness goals! We offer UNLIMITED EVOLT 360 SCANS for ALL personal training and VIM Pilates clients! Find out your real BIO AGE using the Evolt 360! Our staff are all trained to be Evolt 360 Body Composition Specialists and look forward to running you through your body composition report.
.
The Evolt 360 is an FDA approved body composition analyzer that uses a frequency to read internal human tissue. This means, that you can get a baseline measure of over 30 data points about your body. 
.
Email: tyler@vimfitness.com to get started.
New to VIM? Check out our personal training servic New to VIM? Check out our personal training services with a FREE FITNESS ASSESSMENT!

Investing in personal training not only ensures your safety in the gym but a fun and effective way to reach your goals and achieve results. Having a trainer will help you stay more accountable, consistent and motivated for your workouts. The personal trainers at VIM will help you gain confidence both mentally and physically by pushing you beyond your comfort zone.
VIM’s corporate wellness program is designed to en VIM’s corporate wellness program is designed to encourage employees to prioritize their health and fitness – which benefits the employee and the business owner on so many levels. As a member, you get access to our TWO convenient locations in Cambridge! 
.
Your membership rate improves as more employees from your company join VIM. Have your company’s HR representative contact us to set up a corporate account and start your first Open Enrollment! To start an open enrollment please email membershipinquiry@vimfitness.com
Join VIM instructor Chadi for FIGHT DO®️ Saturdays Join VIM instructor Chadi for FIGHT DO®️ Saturdays at 10am! 

FIGHT DO®️ is an imaginary fight against several opponents, combining the best of Boxing and Martial Arts. Employing punches, knees, kicks, blocks and jumps to the rope to provide a fun and effective class using simple, dynamic and intense combat training, that ensures each session burns between 600 and 700 calories and it releases stress and tones all your body.
Must have💐MAY💐 personal training deals! Buy a 5 pa Must have💐MAY💐 personal training deals! Buy a 5 pack of personal training sessions and receive 1 session free! OR NEW personal training clients get 10% off personal training packages of 10 and 20 sessions!

All Personal Training Members will receive unlimited number of Evolt 360 BIA scans to track their progress.
 
Email Tyler@vimfitness.com for more information!
🥊Friday night boxing with Brandy🥊 Join Brandy for 🥊Friday night boxing with Brandy🥊 Join Brandy for her Friday 7:15pm boxing class to energize your weekend!! You can also join Brandy Tuesday and Thursday mornings for Muay Thai!
Workouts are better with friends! Right now, refer Workouts are better with friends! Right now, refer a friend to VIM and get one billing month FREE AND earn 2,000 VIM points to use towards services!
Join new VIM instructor Esther Tang ☀️Fridays at 7 Join new VIM instructor Esther Tang ☀️Fridays at 7:30am☀️ for Vinyasa Yoga!

Esther is a passionate yoga practitioner with a foundation in ballet, bringing a sense of flow and body awareness into her teaching. Since beginning her yoga practice in 2021, she has found it to be a powerful way to turn inward and release tension from life’s demands. In 2026, she completed her 200-hour Ashtanga/Vinyasa Teacher Training at Sampoorna Yoga in Goa, India, where she deepened her knowledge of yoga philosophy, anatomy, and alignment.

Esther is dedicated to helping students cultivate deeper connections with their bodies, guiding them toward greater strength, ease, and confidence in their practice. Her teaching emphasizes steady, progressive growth, encouraging students to explore asanas at their own pace. She is committed to creating a supportive and inclusive environment for all levels, offering thoughtful modifications and hands-on adjustments, with safety, awareness, and consent at the forefront.
‼️COMING SOON‼️ Yoga workshop “Going Upside Down: ‼️COMING SOON‼️ Yoga workshop “Going Upside Down: Inversions in Yoga” on Saturday 4/25 1-2:30pm with VIM instructor Ruth! 

Are you curious about poses like headstand, forearm stand, and handstand? In this 90 minute workshop we will break down the different aspects of these heat building inversions. We will start with a 50 minute flow, focusing on strengthening the core and shoulders, and lengthening the hamstrings. Then, we will spend time exploring each inversion and focusing on specific drills to encourage an inversion practice. We will also discuss some of the mental benefits that inversions can offer us in our yoga practice. 

This class is designed for intermediate to advanced students who have an established, consistent yoga practice. The goal is not to “get up” into an inversion, but to work the aspects of the shape and encourage exploration.
Chadi is back with FIGHT DO®️ Saturdays before Tab Chadi is back with FIGHT DO®️ Saturdays before Tabata at 10am! 

FIGHT DO®️ is an imaginary fight against several opponents, combining the best of Boxing and Martial Arts. Employing punches, knees, kicks, blocks and jumps to the rope to provide a fun and effective class using simple, dynamic and intense combat training, that ensures each session burns between 600 and 700 calories and it releases stress and tones all your body.
Let’s welcome our newest VIM instructor, Esther Ta Let’s welcome our newest VIM instructor, Esther Tang! Starting this Friday at 7:30am she will be teaching Vinyasa Yoga!

Esther is a passionate yoga practitioner with a foundation in ballet, bringing a sense of flow and body awareness into her teaching. Since beginning her yoga practice in 2021, she has found it to be a powerful way to turn inward and release tension from life’s demands. In 2026, she completed her 200-hour Ashtanga/Vinyasa Teacher Training at Sampoorna Yoga in Goa, India, where she deepened her knowledge of yoga philosophy, anatomy, and alignment.

Esther is dedicated to helping students cultivate deeper connections with their bodies, guiding them toward greater strength, ease, and confidence in their practice. Her teaching emphasizes steady, progressive growth, encouraging students to explore asanas at their own pace. She is committed to creating a supportive and inclusive environment for all levels, offering thoughtful modifications and hands-on adjustments, with safety, awareness, and consent at the forefront.
Anna is teaching Thursday Pilates Mat at a NEW tim Anna is teaching Thursday Pilates Mat at a NEW time!!! You can NOW join her Thursday evenings at 5pm!
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LOCATIONS

University Park
350 Massachusetts Avenue
Cambridge, MA 02139
(617) 577-1100
Hours of Operation
Weekdays: 5:30am-9:30pm
Weekends: 9am-7pm
_____________________
Central Square
579 Massachusetts Avenue
Cambridge, MA 02139
(617) 945-2708
Hours of Operation
Weekdays: 6am-10pm
Weekends: 8am-8pm

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